Not Always the Right Thing

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If You Ask People to Gather, It Better Be “Freaking Great”.
ByScott Schenker June 9, 2026July 10, 2026

The 2026 World Cup has not yet begun, and already one of its stories is about what it costs to be there. Reuters reported that the attorneys general of New York and New Jersey subpoenaed FIFA over ticketing practices for matches at MetLife Stadium, including concerns about seat categories, high prices, and dynamic pricing. The…

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Essay 3.4 | Not Always the Answer
ByScott Schenker June 9, 2026July 19, 2026

A senior leader once put the problem in beautifully human terms. If a sales kickoff lands on your daughter’s birthday or near Mother’s Day, he said, it “better be freaking good.” That line stayed with me because it cuts through the romance of gathering. Yes, events matter. Yes, shared time can do things email, dashboards,…

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Lessons Learned from a Bad Date with Barbie
ByScott Schenker April 22, 2026

Recent coverage highlighted a Barbie-themed immersive experience in Florida where families arrived to find something very different from what had been advertised. Reporting from the BBC and others focused less on any single misstep and more on the difference between what people expected and what they encountered once they got there.

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