Close to five years ago I wrote Marketing is… Recently I was part of a discussion on what makes a marketing department “the best”? Reminded of this piece I revisited it. The discussion pointed out a missing factor in successful marketing – innovations. So we have gone from TRDOM to TRIDOM (Targeted, Relevant, Innovative, Differentiating,…
The gift bag at the recent Emmys included tens of thousands of dollars worth of products, trips, samples, and more. Product placement in movies and TV shows – whether subtle or more obvious – can expose a product to millions of people, and in a situation and use that is most positive to the brand….
…one half of an unfinished symphony. Whether marketing communications, product/solution marketing, experience marketing, brand, advertising, demand generations, social media, or anything else, the balance of the melody is “sales”. “Sales” is in quotes because this word is also incomplete when it stands on its own. “Sales and marketing” is a “complete sentence” containing an objective…
In 1984 the United States saw the majority of its gross domestic product come from Service rather than manufacturing. It was not a surprise, in fact it was well predicted, but its impact has been no less profound. In the period from May 2011 to February 2012, Smartphones have become the norm, surpassing other…
The familiar quote from Isaac Asimov says, “the only constant is change.” But it goes on to say “…continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it…
Founded and moderated by Scott Schenker as a way of getting the voices out of his head, Janus Dialogs is a forum for discussions on new norms – those just being established, or suddenly appearing. Dialog is encouraged, as are submission of articles and comments. We look not for conclusive direction, but rather for insightful…