Some say that you learn all you need to know during kindergarten. If this is true, one of the biggest lessons for me was Sesame Street’s “One of these things is not like the others” segments. In these segments, four items are shows; three are related to each other in some way, the fourth is…
In a short attention span, “I’m not listening”, world – communicators need to ensure that their visuals carry the story on their own when needed. To address the “mute” button and multi-screen society, some of the best broadcast commercials have told moving stories without spoken words for years. Check out the Budweiser #bestbuds series with…
The gift bag at the recent Emmys included tens of thousands of dollars worth of products, trips, samples, and more. Product placement in movies and TV shows – whether subtle or more obvious – can expose a product to millions of people, and in a situation and use that is most positive to the brand….
Unity and alignment are powerful forces, and when they can be harnessed they can drive great accomplishment. I think about a personal collection I am very proud of, a set of posters from the Second World War, posters made by, in part, my grandfather who was the creative lead of the Sheldon-Claire Agency at that…
Who will stand in line for hours to buy the latest device or see opening night; invest their time and money to be part of the experience; or support what they believe in to boundless levels? A fan will. Sport teams, entertainers, and even politicians have known the power of fans for years – they…
Can you increase the value of something simply by inventing a story about it? Joshua Glenn and Rob Walker set out to answer this question with a simple experiment. They purchased roughly 200 items from thrift stores at an average cost of $1.25, invented stories about each, and sold them on eBay for nearly $8,000…