The famous ad – “What happens in Vegas, stays in Vegas” – is successful both in it catchiness and truism: in Las Vegas you can let your hair down and behave in ways you may want to forget. Given Vegas’ place as a center for conferences and trade shows, the reference is certainly not just…
In live marketing such as tradeshows, events, conferences, etc., feeling welcomed and being included is critical. It can mean the difference between having the broadest impact, or not; having relevant experiences and receiving the right content, or not; and most importantly, walking away with a positive impression, or not. Diversity – The aspects of diversity…
![No [self determined] Good Deed Goes Unpunished](https://scottschenker.com/wp-content/uploads/2012/05/mickey-l.jpg)
During the fundraising for the New World Symphony in Miami, there was a donation for $90 million. The scale of the donation is not the most interesting aspect, the fact that the donation is from “anonymous” is. A business making a donation of this size would want the associated publicity. But why would an…
WHAT FOLLOWS IS A POST FROM A FRIEND AND COLLEAGUE WHO HAS BEEN A THOUGHT LEADER IN THE AREA OF MEASUREMENT FOR MANY YEARS. IT RELATES TO THE NEW NORM OF EQUALITY AND USER GENERATED CONTENT. _______________________ The history of the event industry can be characterized as an unending search for the next big…
“At least since the French Revolution, equality has served as one of the leading ideals of the body politic; in this respect, it is at present probably the most controversial of the great social ideals.”1 The notion of equality is much simpler than the reality. Explore Wikipedia, the Stanford article quoted above, or many other…