In July of 2013 I had the honor to present “Be a Fool – Innovate” at the CEMA Summit 2013. That presentation is below.
“Measurement” has certainly experienced a rise in popularity and relevance in the event and experience space. There is increased focus, activities, and even funding to capture the opinions of the attendees, understand the results of the event, even (in a few cases) the return against the objectives. And when the objective is sales, a true…
In early May of 2012 I presented at the Event Marketing Summit 5 trends facing the Experience Marketing industry. That presentation is embedded below. Some additional notes related to this presentation: An update on the Apple Store Protest in Australia can be found here The Flash Mob that was denied a…
WHAT FOLLOWS IS A POST FROM A FRIEND AND COLLEAGUE WHO HAS BEEN A THOUGHT LEADER IN THE AREA OF MEASUREMENT FOR MANY YEARS. IT RELATES TO THE NEW NORM OF EQUALITY AND USER GENERATED CONTENT. _______________________ The history of the event industry can be characterized as an unending search for the next big…