New Norm | User Generated Content

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Industry 4.0 – Digitizing of Everything Else
ByScott Schenker November 22, 2016July 19, 2026

In 2012 I wrote about the Digitizing of Everything. Since then, even more than I imagined has been reduced to 0 and 1, stored in the cloud or on drives, and changed the world forever. Looking back, I realize that while I stuck a toe into the science fiction of the future as it was…

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All | Digitizing Everything | General | Innovation | Marketing | New Norm | Life Logging | New Norm | User Generated Content | New Norms | Social, Technical, Economic, Political | Video

Seeing Around Corners – ECEF 2015 Keynote
ByScott Schenker October 29, 2015July 19, 2026

Social norms, technology and the economy are under constant pressure. Small but meaningful changes that have the potential to disrupt our plans are advancing every day. Like pressure on a fault line, they can release small tremors or become major earthquakes. From the decline of intermediaries to the growth in protests, the shocks will affect…

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All | Digitizing Everything | General | Innovation | Marketing | New Norm | 3D Printing | New Norm | 3rd Industrial Revolution | New Norm | Life Logging | New Norm | Protest [Occupy] | New Norm | User Generated Content | New Norms | Social, Technical, Economic, Political | Video

MPI World Education Congress 2014 | Closing General Session
ByScott Schenker August 18, 2014July 19, 2026

The Closing General Session at MPI World Education Congress 2014 featured Scott Schenker, the General Manager, Events and Production Studio at Microsoft and Founder of Janus Dialogs. Scott believes there is magic in discovery and innovation. However the process of innovating is not magical – it comes from observing what others are doing, tapping the collective…

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All | General | Marketing | New Norm | User Generated Content | Power of Stories | TRDOM

The Secret Sauce – Fans
ByScott Schenker February 3, 2014July 19, 2026

Who will stand in line for hours to buy the latest device or see opening night; invest their time and money to be part of the experience; or support what they believe in to boundless levels? A fan will. Sport teams, entertainers, and even politicians have known the power of fans for years – they…

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All | Education | General | New Norm | User Generated Content

Learning in the (Right) Moment | Timing and Context in Comedy and Content
ByScott Schenker August 12, 2012July 19, 2026

One of the cores of comedy is timing. (Pause, wait for it…) This is true for content and learning as well. (Not a great punch line was it?) For the first several minutes of the movie “Who’s Afraid of Virginia Woolf” Martha (Elizabeth Taylor) pesters George (Richard Burton) with the question “’What a dump!’…

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All | General | New Norm | 3rd Industrial Revolution | New Norm | User Generated Content | Social, Technical, Economic, Political

Lessons from Kickstarter | “Person”-alized Marketing and Re-order the Order
ByScott Schenker August 3, 2012July 19, 2026

While the technology of additive manufacturing (3d printing) is at the foundation of the 3rd industrial revolution, other social, political, economic, and technical changes are fueling this disruption in more surprising ways. Kickstarter (@kickstarter), launched only four years ago, serves as a crowd-funding site where those looking to start a project can find those…

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All | Digitizing Everything | General | Measurement | New Norm | 3D Printing | New Norm | 3rd Industrial Revolution | New Norm | Life Logging | New Norm | Protest [Occupy] | New Norm | Transparency | New Norm | User Generated Content | Social, Technical, Economic, Political | Video

Event Marketing Summit Presentation
ByScott Schenker May 29, 2012July 19, 2026

In early May of 2012 I presented at the Event Marketing Summit 5 trends facing the Experience Marketing industry. That presentation is embedded below. Some additional notes related to this presentation: An update on the Apple Store Protest in Australia can be found here The Flash Mob that was denied a…

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All | General | New Norm | Protest [Occupy] | New Norm | User Generated Content

Protest the New Marketing?
ByScott Schenker April 30, 2012July 19, 2026

Interesting article on a flashmob outside an Apple store in Australia. Samsung denies, but is this a form of Protest Marketing, User Generated Content, or both?

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All | General | Measurement | New Norm | Equality | New Norm | User Generated Content | Social, Technical, Economic, Political

MEASURING THE MODERN EVENT
ByScott Schenker April 26, 2012July 19, 2026

WHAT FOLLOWS IS A POST FROM A FRIEND AND COLLEAGUE WHO HAS BEEN A THOUGHT LEADER IN THE AREA OF MEASUREMENT FOR MANY YEARS. IT RELATES TO THE NEW NORM OF EQUALITY AND USER GENERATED CONTENT. _______________________ The history of the event industry can be characterized as an unending search for the next big…

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All | Digitizing Everything | General | New Norm | User Generated Content | New Norms

New Norm | User Generated Content (UGC)
ByScott Schenker April 26, 2012July 19, 2026

Social Media started with content relevant to your “social” world. It was through new channels like Twitter and Facebook and about you. But once released from the bottle, the genie cannot be held to just the social aspects of life for long. User generated content is typically seen as ‘Conversational Media’, as opposed to the…

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