Protest the New Marketing?

Interesting article on a flashmob outside an Apple store in Australia. Samsung denies, but is this a form of Protest Marketing, User Generated Content, or both?

Interesting article on a flashmob outside an Apple store in Australia. Samsung denies, but is this a form of Protest Marketing, User Generated Content, or both?
The famous ad – “What happens in Vegas, stays in Vegas” – is successful both in it catchiness and truism: in Las Vegas you can let your hair down and behave in ways you may want to forget. Given Vegas’ place as a center for conferences and trade shows, the reference is certainly not just…
…one half of an unfinished symphony. Whether marketing communications, product/solution marketing, experience marketing, brand, advertising, demand generations, social media, or anything else, the balance of the melody is “sales”. “Sales” is in quotes because this word is also incomplete when it stands on its own. “Sales and marketing” is a “complete sentence” containing an objective…
In a short attention span, “I’m not listening”, world – communicators need to ensure that their visuals carry the story on their own when needed. To address the “mute” button and multi-screen society, some of the best broadcast commercials have told moving stories without spoken words for years. Check out the Budweiser #bestbuds series with…
One of the cores of comedy is timing. (Pause, wait for it…) This is true for content and learning as well. (Not a great punch line was it?) For the first several minutes of the movie “Who’s Afraid of Virginia Woolf” Martha (Elizabeth Taylor) pesters George (Richard Burton) with the question “’What a dump!’…
I was planning on writing this one last week but the Economist beat me to it, and much better than I could. The impact of this new norm – 3D printing and additive manufacturing – will be nothing less than transformative to all aspects of business, society, and technology. Think about printing new light…
Co-created with AI I never intended to become a collector—not consciously. But somewhere between finding myself with a tray full of MontBlanc Writers Editions and acquiring all three of the Sailor Ebonite Sculpture versions, I began to notice a pattern. When I find a pen I love, I want more than just one version. I…
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