WHAT FOLLOWS IS A POST FROM A FRIEND AND COLLEAGUE WHO HAS BEEN A THOUGHT LEADER IN THE AREA OF MEASUREMENT FOR MANY YEARS. IT RELATES TO THE NEW NORM OF EQUALITY AND USER GENERATED CONTENT. _______________________ The history of the event industry can be characterized as an unending search for the next big…
Computing, binary code, and calculating have been with us since the 1930’s. And as devices that needed data, the process of digitizing began as well. Weather data, stock trades, order and inventory, sales transactions, etc. The trio of Word, Excel, and PowerPoint are the most visible caretakers of this transformation – but there are databases…
“No more secrets Marty.” The defining line in the 1992 movie Sneakers where the prize is a code breaker (“No. It’s THE code breaker”) capable of breaking into any computer system and ensuring there are never any more secrets. Since the dawn of time individuals, governments, and businesses have worked hard to protect their secrets,…
Personal diaries have been tucked under mattresses, hidden in secret drawers, and peeked at by nosy friends for a long time. But as everything analog shifts to digital, technology allows unlimited storage and sharing, and new gadgets are introduced – we’re starting to collect a lot more, and different kinds, of data about ourselves. Logging…
Social Media started with content relevant to your “social” world. It was through new channels like Twitter and Facebook and about you. But once released from the bottle, the genie cannot be held to just the social aspects of life for long. User generated content is typically seen as ‘Conversational Media’, as opposed to the…
There are 31,463 digital images in my photo library including scans from my earlier work and old family images, and photos taken in digital form. Currently there are 416 emails in my work inbox, and 256 in my 5 personal email accounts. I have thousands of emails filed from the past 30 months. My 5,699…
Growing up, I was taught a memory technique of creating a word from the letters of what you wanted to remember. The first I recall was “Homes” which was the great lakes in the Midwest – Huron, Ontario, Michigan, Erie, and Superior. Businesses rely on these acronyms all the time, creating unique ones for department…
A few “tools of the trade” for caretakers of marketing events and experiences: SWOT | Helps to determine the competitive advantage (or disadvantage) that one faces as well as the challenges and possible opportunities to pursue. Strength Weakness Opportunity Threat STEP | Used to build an assessment and context of the landscape in general,…
In 1984 the United States saw the majority of its gross domestic product come from Service rather than manufacturing. It was not a surprise, in fact it was well predicted, but its impact has been no less profound. In the period from May 2011 to February 2012, Smartphones have become the norm, surpassing other…
In the song “The Hardest Part” Blondie sings Twenty five tons of hardened steel rolls on no ordinary wheel Inside the armored car ride two big armed guards In a bullet-proof vest, shatterproof glass, overdrive, we’re gonna pass Twenty five tons of hardened steel rolls on no ordinary wheel The hardest part of the armoured…
“At least since the French Revolution, equality has served as one of the leading ideals of the body politic; in this respect, it is at present probably the most controversial of the great social ideals.”1 The notion of equality is much simpler than the reality. Explore Wikipedia, the Stanford article quoted above, or many other…
![New Norm | Protest [“Occupy”]](https://scottschenker.com/wp-content/uploads/2012/04/POY.Final_.cover31.grid-6x2-1.jpg)
It has become socially acceptable to be antisocial. Protest is now the norm; we celebrate disruption – and a just cause. The Arab Spring started December 18th, 2010 and resulted in political and cultural change in 17+ Arab countries. While certainly not socially “accepted’ by those in power, they none the less became the norm…
The familiar quote from Isaac Asimov says, “the only constant is change.” But it goes on to say “…continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it…
Founded and moderated by Scott Schenker as a way of getting the voices out of his head, Janus Dialogs is a forum for discussions on new norms – those just being established, or suddenly appearing. Dialog is encouraged, as are submission of articles and comments. We look not for conclusive direction, but rather for insightful…